In the later part of 2018, we saw some food trends come and go, whilst others have become mainstream. And this year promises to be an exciting time for the food and beverage industry. Consumers are set to reap the benefits with healthier, more natural formulations that offer unique flavour profiles.
Here’s a look forward at the 2019 food and beverage trends to help food manufacturers position themselves for success in this new year and beyond:
1. Adventurous consumers
An adventurous consumer refers to someone who is willing to explore bigger, bolder flavours and multisensory experiences when it comes to food.
Many foods that were once considered out-of-the-ordinary are now considered mainstream and highly preferred.
As the world becomes more connected, various ethnic and cultural flavor profiles are gaining more demand than ever.
As consumers follow more dynamic lifestyles, they want foods that can be consumed actively. The main focus of several food manufacturers is on the development of the snack market, but not just any snacks. Sugar-laden options are out and snacks making health claims are in. High-protein bars, in particular, are seeing increased demand among average consumers, foregoing the typical bodybuilder stereotypes of the past. Natural ingredients and minimalist labeling are among the attributes of top-rated snack bars.
3. Clean Labels and “Free-Form” Foods
Label transparency and clean ingredients have dominated the food landscape for the past couple of years, and will continue to be strong in 2019.
Chances are that most consumers will place a product back on the shelf and reach for another more natural alternative, if they cannot pronounce an ingredient.
The International Food Information Council (IFIC) Foundation’s 2018 Food and Health Survey noted that 7 in 10 consumers would be willing to give up their favourite products for alternatives that didn’t contain artificial ingredients, and more than half would be willing to pay more for them.
4. Food Sourcing and Sustainability
Not only do consumers want recognisable ingredients, they want to know where those ingredients come from. Sustainability initiatives and the integrity of a manufacturer’s supply chain are being scrutinized more closely.
In a recent study, 6 in 10 consumers said it was important that the food they consume is produced in a sustainable way – tracing ingredients to ensure producers uphold ethical standards and maintain the highest quality.
Deeper scrutiny of how every ingredient on a label is sourced is expected to only increase in 2019.
Foods that promote health benefits are nothing new. A stronger focus for consumers, however, is going beyond the temporary “good-for-you” claims and looking at how food can help them live longer and healthier.
Latest research reports have indicated the impact of high-protein diets in treating diabetes, for example, an emphasis on the treatment of conditions from the inside-out, rather than promoting reliance on pharmaceuticals.
In addition to treating obesity and related conditions, protein has been shown to have anti-aging properties and can help prevent osteoporosis, improve the immune system and boost metabolism.
And we expect an increase in protein-rich and health benefits to rein King in 2019.
In essence, there are a lot of new and improved health food trends to get excited about this year. Some have started to gain in popularity this year, and although some food trends may not seem ground-breaking or new, they have continued to evolve from previous years and will greatly influence the food industry in 2019.